CHARTER ADVERTISERS:These are companies who have supported VACUUM TECHNOLOGY & COATING consistently
from its first year of publication.Charter advertisers will be billed at a rate 8 percent higher than the
rate used in 2006.
The Charter rate
discount only applies to advertisers who run space equal-to, or increased-from
the space bought in 2006.
Advertising Agencies
earn 15% discount on all ads.
Vacuum Technology & Coating : Specifications
MECHANICAL REQUIREMENTS:
Printed by
web offset. DIGITAL FORMAT PREFERRED! Negative film, right reading
emulsion side down, 133 line screen required
PROOFING:
Rotation of
colors: Black, cyan, magenta, yellow.
Ink
proofing: R.O.P. Head to foot; Black & White Head to foot; Black/Color Head
to foot; 4-Color Head to foot; Cover Head to foot.
DIGITAL DATA (Editorial):
Save all
digital files as TEXT. Hard copy of text, photos, graphics MUST
accompany files.
MEDIA:
MAC
preferred, or PC formatted (if supplied in native format, publication will
reserve the right to match fonts as close as possible): 1.44 Mb Floppies, 100
Mbor 250 Mb Zips, CD-ROM
MEDIA LABELING REQUIREMENTS:
Issue Date,
Advertiser, Agency Name, Contact Person, Phone Number, File Name/Number, List
of Contents (required).
DESKTOP FILE FORMATS:
Layout
Application Files - QuarkXPress preferred, (3.32 and higher),Adobe Illustrator, Macromedia Freehand,
PhotoShop, PDF -either Print optimized or Press optimized (300 dpi
minimum)/Acrobat 4.0, TIFF (300 dpi minimum). Power Point, Corel Draw or Pagemaker* files NOT accepted.
* Pagemaker
files WILL be accepted in an EPS format only. True type fonts areNOT accepted due to incompatibility. VT&C reserves the right to substitute
fonts if incompatible.Fonts
substituted will be as close as possible to original style.
DESKTOP ELEMENT FORMATS:
TIFF
(Images/Scans), EPS (Images/Scans), PostScript Type 1 (Fonts), EPS
(Encapsulated PostScript) CMYK Only.True
Type Faces Not Accepted due to incompatibility
PC FILES:
When
submitting files created in PC platform, please submit as high resolution PDFs
(see above or call for info). This is due to type font incompatibility. If
files are not submited in PDF format, fonts will be substituted at the
publications’ discretion.
TYPE OF PROOFS: Film-based proof (Matchprint,
Cromalin, Fuji, Signature, etc.) or High-Res Color Proof. Note:
publisher-supplied mechanical layout, corrections or color proofs done at
client’s request will be charged back at prevailing time and material rates at
publisher’s discretion.
COLOR CALIBRATION: SWOP Standards
DESKTOP INSTRUCTIONS: Build pages to trim size and extend
bleed beyond page edge. All elements must be placed at 100% size. Avoid rotation
and cropping of images in layout program. Include
all fonts, images/scans, logos/artwork. All images/scans must be in CMYK
mode. Four-color solids should not exceed SWOP density of 300%. Supply Quark
“Collect for Output” or similar reports. NO embedded photos or graphics
accepted. ADDITIONAL INSTRUCTIONS: Supply single pages and not spreads. Single
page image area should be no more than trim plus bleed.
CONTENT AND POSITION PROOFS: Supply hard copy proofs that match
each supplied digital file. Supply composite printouts with color clearly
marked. Proofs must be provided at 100% size.
NOTE: Publisher reserves the right to
adjust ad material when necessary if not submitted to proper specifications.
DEADLINES:
Editorial*:2 months prior to publication issue
Space:30 days prior to publication issue
(i.e. I.O. for June issue is May 1st)
Film:10th
of the month prior to publication issue
(10
days after space reservation due date)
SIZES:
Note: All
ads, film or digital, MUST be submitted to correct size.
Bleed Size:8
1/8” x 11 1/8”
Trim Size:7
7/8” x 10 7/8”
Safety:3/8”
all around
Full Page7
x 10”
2/3 page4
1/2 x 10”
11 1/8 x 5 1/8” Bleed
1/2 pg
island4
1/2 x 7 3/8”
1/2 page3
3/8 x 10” Vertical
7 x 4 7/8” Horizontal (Live)
7 7/8 x 5 7/16 Horizontal (Trim) plus 1/8” all around for
bleed
1/3 page2
3/16 x 10” Vertical
4 5/8 x 4 7/8” Horizontal
1/4 page3
3/4 x 4 7/8”
Shipping Instructions:
(Material)(Insertion Orders/Correspondence)
VTCVTC
c/o
Taube/Violante, Inc.Attn:
Dick Cowan, Publisher
Attn:
Production27 Walker Lane
17 North
Avenue, 2nd floorWeston,
CT 06883
Norwalk,
CT06851
For
production questions, please call Taube/Violante direct at:
Editorial Deadline: 2 months prior to publication issue
DIGITAL DATA (TEXT FILES ONLY):
Save all
digital files as TEXT, (DO NOT SAVE FILES WITH FAST SAVE). Hard copy of
text, photos and graphics MUST accompany all digital files.MAC or PC formatted: 1.44 Mb Floppies, 100
Mbor 250 Mb Zips, CD-ROM.
Please be
sure to include author(s) biography with all submitted material.
DESKTOP INSTRUCTIONS:No embedded photos or graphics accepted.
GRAPHIC / PHOTOGRAPHIC IMAGE FORMATS:
TIFF
(Images/Scans), EPS (Images/Scans), PostScript Type 1 (Fonts), EPS
(Encapsulated PostScript) CMYK Only. No embedded photos or graphics within text
file accepted.
LABELING REQUIREMENTS:
Proposed
Issue Date, Author, Contact Person, Phone Number, List of Contents.